Course Details

ADV 4204: Advanced Advertising Creativity

College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications

Description:	Focused on producing advertising messages, the curriculum integrates: ethics, branding, consumer insight, message strategy, concepting, persuasion, copywriting, design, and presentations. Students learn to execute effective advertising messages.
Credit Hours:	3
Prerequisites:	ADV 3101 (min grade C)
Corequisites:
Co-Prerequisites:
Course Requirements:
Other Information: