Course Details

ADV 4310: Digital Media

College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications

Description:	This course focuses on the impact of new communication technologies on consumer behavior and advertising practice. Students will learn the nature of digital media options and how to incorporate them into advertising planning.
Credit Hours:	3
Prerequisites:	ADV 3300 (min grade C)
Corequisites:
Co-Prerequisites:
Course Requirements:
Other Information: