Course Details

ADV 4600: Advertising Management

College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications

Description:	Application of analytical planning concepts to advertising planning and decision-making. Case study method used to explore advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.
Credit Hours:	3
Prerequisites:	ADV 3008 (min grade C) AND PUR 3000 (min grade C)
Corequisites:
Co-Prerequisites:
Course Requirements:
Other Information: