Course Details

ADV 5825: Advertising Proseminar

College of Arts and Sciences: School of Social Sciences | Zimmerman School of Advertising and Mass Communications

Description:	Students will learn the basic concepts of advertising, public relations, promotion, branding, and direct marketing and their applications for integrated marketing campaigns.
Credit Hours:	3
Prerequisites:	None
Corequisites:	None
Co-Prerequisites:	None
Course Requirements:	None
Other Information:	None