Course Details

ADV 6505: Advertising Research

College of Arts and Sciences: School of Social Sciences | Zimmerman School of Advertising and Mass Communications

Description:	Designed to teach normal campaign research through various methods, including: copy testing, survey content development, sample frame development, consumer insights, brand triggers, and purchase intent.
Credit Hours:	3
Prerequisites:	None
Corequisites:	None
Co-Prerequisites:	None
Course Requirements:	None
Other Information:	None