Course Details

MAR 3613: Marketing Research

Muma College of Business | School of Marketing and Innovation

Description:	A study of research methods and techniques applicable to problem solving in marketing. Attention is also given to defining information needs, determining the value of information, interpreting and reporting information for use in marketing decision making.
Credit Hours:	3
Prerequisites:	[QMB 2100 (min grade C) OR STA 2023 (min grade C) OR STA 2014 (min grade C) OR QMB 2150 (min grade C)] OR [(QMB 3253 (min grade C) or AP90 (min grade 3)] AND MAR 3023 (min grade C)
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