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MAR 4333: Marketing Communications Management

Muma College of Business | School of Marketing and Innovation

Description:	A study of the role of promotion in the marketing program of the firm, including the promotional tools available to the marketing manager and the various types of decisions made in the promotional area. Decision making process in development of a promotional program is emphasized.
Credit Hours:	3
Prerequisites:	MAR 3023
Corequisites:
Co-Prerequisites:
Course Requirements:	Junior Standing,Majors Only,Other,Senior Standing
Other Information:	Field of Study Include: ACC, FIN, BAV, BAIS, ETB, GBP, GBAS, IAM, MAN, MKT, PFP, RMN, SCX Student Attribute EXCLUDE: XCOB Class Include: 3J, 4R, 5B only Degree Include: BS and BA College Include: BU, BA, BP and BM Access - Majors ONLY

Course Attributes(s)

One USF	Global Citizens Project Course (GCPC)