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PUR 4401: Global Public Relations Management

College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications

Description:	An analysis of global public relations case studies to gain a comprehensive understanding of the field, its specialized areas, and its unique opportunities and challenges. Identification of global public relations issues, analysis of potential impact on organizations and publics, and development of strategies to deal with them successfully and responsibly.
Credit Hours:	3
Prerequisites:	ADV 3008 (min grade C) AND PUR 3000 (min grade C)
Corequisites:
Co-Prerequisites:
Course Requirements:
Other Information:

Course Attributes(s)

One USF	Climate Action (SD13), Decent Work, Economic Growth (SD08), Global Citizens Project Course (GCPC), Zero Hunger (SD02)