Course Details

PUR 4412: Persuasion in Digital Media

College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications

Description:	Understanding major issues involved in decision-making in mediated communications. Focuses on theories, concepts that underlie good decision making in persuasive messaging and key theoretical concepts of how strategy is used throughout a campaign.
Credit Hours:	3
Prerequisites:	ADV 3008 AND PUR 3000 (both min grade C)
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Co-Prerequisites:
Course Requirements:
Other Information: