Experts Guide
Claudia Parvanta
Professor of health policy and systems management
Public Health
As an anthropologist working in social marketing, Parvanta studies how culture affects health behavior and develops audience-informed health and safety interventions. Her research uses social marketing to address college student vaping and emerging nicotine products. She is also using facial expression and vocal analysis tools to identify effective tobacco cessation counseling approaches.
Contact Details
Email: cparvanta@usf.edu
