Experts Guide

As an anthropologist working in social marketing, Parvanta studies how culture affects health behavior and develops audience-informed health and safety interventions. Her research uses social marketing to address college student vaping and emerging nicotine products. She is also using facial expression and vocal analysis tools to identify effective tobacco cessation counseling approaches.

Pasha's research focus is social marketing with a focus on practice and translation to help communities to build capacity to improve behavioral outcomes. Her current community-based social marketing research includes improving access to clean water in Madagascar; reducing incidence of non-communicable diseases, specifically cardiovascular disease and hypertension, through policy and lifestyle changes in Latin America and the Caribbean; changing road users’ behaviors on key risk factors for road traffic injuries/fatalities (i.e. distracted driving) in Florida; and improving environmental health and road safety by encouraging the use of alternative modes of transportation.