Experts Guide
Dezhi (Denny) Yin
Associate professor
Muma College of Business
Yin studies emotional expression in online environments, user-generated content (e.g., online word-of-mouth) and AI-generated content (e.g., chatbots). His primary expertise in methodology is laboratory experimentation, and he has also used other methods such as field experiments, econometric analyses, surveys and machine learning.
Contact Details
Phone Number: (813) 974-4291
Email: dezhiyin@usf.edu
