Experts Guide

Osborne directs the Zimmerman Advertising Program and teaches basic marketing and promotion management as an instructor in the School of Marketing and Innovation. She has more than 30 years' experience in the professional marketing sector, including 11 years at Cox Media Group as vice president of marketing.

Morgan teaches courses in social media marketing and digital marketing. His primary research focus is consumer behavior, including consumer responses to visual symbols in marketing, consumer identity-motivated behavior and the downstream consequences of choice architecture interventions.

Yin studies emotional expression in online environments, user-generated content (e.g., online word-of-mouth) and AI-generated content (e.g., chatbots). His primary expertise in methodology is laboratory experimentation, and he has also used other methods such as field experiments, econometric analyses, surveys and machine learning.

Varki teaches courses in global marketing, marketing management, promotions management, marketing strategy and marketing research. His expertise in marketing, advertising and strategy draws from experience as a business economist and advertising agency account manager in India. His research has been published in various academic journals, including the Journal of Marketing Research, Journal of Retailing, Journal of Advertising and Marketing Letters.