Experts Guide

Cowart is an associate professor of marketing in the School of Marketing and Innovation in Sarasota-Manatee. Prior to joining the USF faculty, she was an associate professor at Grand Valley State University. She is a member of the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research and the National Black MBA Association.

Mondello is a professor in the School of Hospitality and Sport Management and associate program director of the Vinik Sport & Entertainment Management program. He teaches sport business analytics and sport & entertainment finance. His research interests include stadium financing, contingent valuation method (CVM), employee compensation, analytics and ticket pricing. He has published in the leading journals in the field including the Journal of Sport Management, Management Decision, the International Journal of Sport Finance, and Sport Management Review.

Harrolle is the director of the Vinik Sport & Entertainment Management Program and can discuss sales and fundraising in sports, marketing research and internships in sports/entertainment.