Experts Guide

Morgan teaches courses in social media marketing and digital marketing. His primary research focus is consumer behavior, including consumer responses to visual symbols in marketing, consumer identity-motivated behavior and the downstream consequences of choice architecture interventions.

Jarrett is an instructor in the School of Marketing and Innovation, joining the faculty in August 2019. She previously served as vice president of marketing strategy and public relations at Synapse, overseeing marketing and public relations for the 2019 Synapse Summit, which was attended by more than 5,000 people and featured 80 breakout sessions, 320 speakers and 300 exhibitors. She was an adjunct professor at the University of Tampa for four years, ending in 2018.

Varki teaches courses in global marketing, marketing management, promotions management, marketing strategy and marketing research. His expertise in marketing, advertising and strategy draws from experience as a business economist and advertising agency account manager in India. His research has been published in various academic journals, including the Journal of Marketing Research, Journal of Retailing, Journal of Advertising and Marketing Letters.