Experts Guide

Hadden is Regional Director for the Florida SBDC at University of South Florida, leading a staff of 20 who serve the 10-county Tampa Bay region. He is a marketing specialist with experience in workforce development, sales, insurance, entrepreneurship and training.

Osborne directs the Zimmerman Advertising Program and teaches basic marketing and promotion management as an instructor in the School of Marketing and Innovation. She has more than 30 years' experience in the professional marketing sector, including 11 years at Cox Media Group as vice president of marketing.

Hughes has more than two decades of corporate experience in marketing, sales and general management, having worked as CEO of a business services firm and as a senior executive in both marketing and sales at Fortune 100 and Fortune 500 companies. He also has consulted for a variety of firms across multiple industries.

Varki teaches courses in global marketing, marketing management, promotions management, marketing strategy and marketing research. His expertise in marketing, advertising and strategy draws from experience as a business economist and advertising agency account manager in India. His research has been published in various academic journals, including the Journal of Marketing Research, Journal of Retailing, Journal of Advertising and Marketing Letters.